Friday greetings from our new owners

November 3, 2023
Dear customers, Here is a short message from our new owners. It is with a strong belief in the future and a long-term vision that we, Fredrik Aschan, Henrik Ahl and Andreas Vollstedt, have taken over this beloved company. We want to take Prinsen to new heights and deliver top-class food craftsmanship. Fredrik Aschan, a food enthusiast with [...].

AVA Invest acquires Prinsens Sill & Sallader AB.

October 20, 2023
Today, Friday, October 20, AVA Invest acquires the family business Prinsens Sill & Sallader AB. This is a process that we have been working on for over 2 years, says Jonas. "We came to a stage where we more than doubled our turnover and it has been a fantastic journey but also exhausting. Now we are about to take [...].

Finally, a brand new website!

September 27, 2021
Now we are premiering our brand new website We at Prinsen are super happy to present our new website! Hope you like it!

Jubilee products Gothenburg 400 years

August 27, 2021
Celebrate Gothenburg! In connection with Gothenburg's 400th anniversary, we have developed a masterfully fresh and summer light cream herring with notes of cold smoked salmon. And also an elegant shrimp mixture of the highest quality with no less than 65% freshly peeled shrimp from the west coast. A given element on the midsummer table, we think! The products are available in the following stores: ICA MAXI: Torslanda, [...].

Prinsens Brantevikssill was best in test

June 18, 2018
During Sillen Helg 2018, which is celebrated the first weekend in June, our Brantevik herring took first place in the big herring test. A solid jury consisting of star chefs gave Prinsens sillens the highest rating - "It's fantastic fun," says Marcus Holmström, CEO of Prinsens Sillens och Sallader. In the test, which was held at the Grand Hotel in Marstrand, seven [...] ...

The Prince's employees share their favorites on the Christmas table.

December 9, 2017
Christmas is the Prince's absolute high season of the year. Now the herring factory is busy from early morning to late evening. Demand for our good premium products is high. But what should you choose for your Christmas table when not all our products fit? We asked three of our employees what they appreciate most and what they [...].

"It's so nice to get out to the customers"

October 15, 2017
Hans Pettersson works as a salesman at Prinsens Sill och Sallader. This year he has worked with us for 10 years. We want to celebrate this with an interview about what it is like to work at Prinsens. Congratulations Hans, you are celebrating your 10-year anniversary this year, how does it feel? - It feels great, I really enjoy it. It is a varied [...].

The Prince bets on tasty sauces in new smart packaging

September 5, 2017
In response to customer requests, Prinsens Sill och Sallader has developed six different liquor bags with good flavors to easily and quickly prepare ready-made dishes. The liquor bags are only sold to wholesalers. The six different mixes contain cream cheese and have flavors that are inspired by the Mediterranean and our own original Swedish Norrland. With our specially made resealable liquor bag [...].

New collaboration with Gourmeprodukter

March 16, 2017
Prinsens Sill och Sallader is pleased to have started a new collaboration with the wholesale company Gourmeprodukter in Skåne. They will offer our delicious herrings, salads and sauces to restaurateurs and shops throughout Skåne and southern Halland. - It feels very exciting to start this collaboration. Gourmeprodukter only works with premium products and we are happy [...].