Today, Friday, October 20, AVA Intressenter AB acquires the family business Prinsens Sill & Sallader AB.
- This is a process that we have been working on for over 2 years, says Jonas. "We came to a stage where we more than doubled our turnover and it has been a fantastic journey but also exhausting. Now we are facing taking the company to the next level and then it felt most natural to let others with new energy and knowledge take over to achieve these goals that the company has set in its business plan.
Both Jonas and Marcus have had to process leaving the company, but have decided that this is the best thing for themselves, the staff and the company's development. Both will remain on the company's board and continue to work in the company, but will gradually be phased out of the business.
- "We are very keen that Prinsens Som företag should continue to deliver high-quality products with high delivery reliability. The choice fell on Fredrik and the gang in AVA Intressernter as we felt that we had similar values and views on how the company should live on, says Marcus
Fredrik adds
- We are proud to take over Prinsens and its four business areas: herring, salads, sauces and fresh cheese," says Fredrik Aschan (CEO AVA Intressenter). "Our vision is to build on the outstanding quality and freshness of Prinsens, while introducing exciting new flavors and innovations to meet the changing consumer demands."
Press release from AVA Intressenter AB will soon be posted on our website
For further information and inquiries, please contact:
Jonas Nilsson, Owner and Production Manager Phone: +46 705 15 83 88
Marcus Holmström, CEO Prinsens Sill & Sallader AB Phone: +46 704 94 74 86
Fredrik Aschan, CEO AVA Intressenter AB Phone: +46 707 55 93 57