The family business

Always fresher, Much tastier

For us, it goes without saying that fresh ingredients make for naturally good pickles. That's why our herring goes almost directly from the sea to the jar, with a small stopover in our own team. You can feel the difference, both in taste and texture.

Prinsens Sill & Sallader is a family business established in 1990. The company was founded by Lars-Olof Nilsson and is today run by his sons Jonas Nilsson and Marcus Holmström.

Prinsens Sill & Sallader produces herring, salads and sauces in a premium segment. Our fresh ingredients make our products unique. The herring comes fresh to our factory and our seafood has not been frozen, which means that you can feel the difference both in taste and in chewing resistance. Freshness is the common thread throughout the business. Every week, we produce new salads and sauces based on orders and do not hold any stocks except in the herring segment.

The fact that we manage the process from fresh herring to pre-packaged herring cans on the shelf means that we have good control over the entire process and are not dependent on other players. This means that we have total control over getting the right product with the right quality for our customers.

We are currently present in Bergendahl, Axfood and ICA as well as fishmongers and fish wholesalers. We are currently FSSC22000 certified and MSC certified.

In addition to Sweden, our products are also available in Finland and Denmark.

Today, the company has eleven employees with a turnover of SEK 33 million (2020).