Friday greetings from our new owners

November 3, 2023
Dear customers, Here is a short message from our new owners. It is with a strong belief in the future and a long-term vision that we, Fredrik Aschan, Henrik Ahl and Andreas Vollstedt, have taken over this beloved company. We want to take Prinsen to new heights and deliver top-class food craftsmanship. Fredrik Aschan, a food enthusiast with [...].

AVA Invest acquires Prinsens Sill & Sallader AB.

October 20, 2023
Today, Friday, October 20, AVA Invest acquires the family business Prinsens Sill & Sallader AB. This is a process that we have been working on for over 2 years, says Jonas. "We came to a stage where we more than doubled our turnover and it has been a fantastic journey but also exhausting. Now we are about to take [...].

"Will miss the community and good breakfasts"

June 4, 2019
Thank you Ingeli Bengtsson for your eight years with us as our superb financial administrator. We will miss you and wish you all the best for the future and a wonderful retirement. Congratulations on your retirement, how does it feel? - There are mixed feelings. It will be nice to be free, but it will [...].

Big win for Prinsens at the Herring Weekend

June 4, 2019
Prinsens senapssill and Skånsk senapssill came first and second respectively in this year's competition at Sillens Helg, which was organized on 1-2 June in Marstrand."We are incredibly proud of our company and our products," says Jonas Nilsson, owner and production manager at Prinsens Sill och Sallader. Out of a total of 18 different producers in this year's mustard herring test, Prinsens won first and [...].

Happy Easter to the Prince

March 28, 2019
Prinsens Sill och Sallader wishes all its friends and customers a peaceful Easter. Easter should be celebrated with good friends and the tastiest herring, we think. A tip is to taste our Brantevik herring, which among other things took home first prize during the Herring Weekend on Marstrand. A dollop of our delicious Shrimp Scramble on the egg halves and Hovmästar sauce for [...].

"Marstrand tube is my favorite"

March 28, 2019
Siw-Hege Axelsson is a new employee at Prinsens Sill och Sallader. She will work with finance and as a quality coordinator with us. A warm welcome to the Prinsen family. How does it feel to start here? - It feels very exciting and fun to work with a locally built brand that many people know. I am really looking forward to [...].

New range for Willys

January 22, 2019

As of January 21, 2019, Willys in West Sweden has included our delicious Marstrandsröra and Laxröra in their assortment - "We have reviewed the assortment together with Willys and will remove Kräftstjärtssalat and Kräft-vitlök in 400 gram cans and replace them with our two new salads," says Marcus Holmström at Prinsens Sill och ... Read More

Try our popular salmon scramble

January 22, 2019
Laxröran is one of Prinsens Sill och Sallader's latest innovations and contains high-quality hot-smoked salmon pieces. Our new salmon salad came about through a conversation with one of our customers in Värmland. The customer, who runs a family business, also has his own smokehouse. We had the privilege of using the family business's high-quality salmon products in our salmon salad. It is [...].

Prinsens Brantevikssill was best in test

June 18, 2018
During Sillen Helg 2018, which is celebrated the first weekend in June, our Brantevik herring took first place in the big herring test. A solid jury consisting of star chefs gave Prinsens sillens the highest rating - "It's fantastic fun," says Marcus Holmström, CEO of Prinsens Sillens och Sallader. In the test, which was held at the Grand Hotel in Marstrand, seven [...] ...

The Prince's employees share their favorites on the Christmas table.

December 9, 2017
Christmas is the Prince's absolute high season of the year. Now the herring factory is busy from early morning to late evening. Demand for our good premium products is high. But what should you choose for your Christmas table when not all our products fit? We asked three of our employees what they appreciate most and what they [...].