Our jars are now getting a new design in dark blue and gold! First up is our lightly pickled 5-minute herring—a great choice for those who want to make their own pickles.
Our story began in 1950 at Prinsgatan 10 in Gothenburg, which is also where we got our name. Today, we produce herring, salads, spreads, and sauces in Ytterby, with the same passion for the art of food craftsmanship and great flavors.
The new design will be rolled out gradually across more products. For a while, therefore, both the old and new packaging will be available in stores. Keep an eye out for the Prince’s new suit on the shelf!